About

Dean Foust is an award-winning communications executive who helps CEOs, senior executives — and the companies they lead — become world-class communicators. If you’re looking to hire a speechwriter, Foust brings experience that few other consultants can match:

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Dean is an award-winning communications executive who helps CEOs, senior executives — and the companies they lead — become world-class communicators and thought leaders. Whether it’s speechwriting, speaker coaching, or media training, Foust brings experience in business, media, and leadership communications that few other consultants can match:

EXECUTIVE COACH WHO GETS RESULTS. Dean has provided media coaching for executives who appeared on CNN, CNBC and Euronews; were quoted in The New York Times, Bloomberg BusinessWeek, and Fast Company; and were published in The Financial Times and Harvard  usiness Review.

MEDIA PRO. During his 23 years as a writer, editor, and bureau chief for BusinessWeek magazine, Foust interviewed two U.S. Presidents, cabinet secretaries, Federal Reserve Chairman Alan Greenspan (bi-monthly for five years), the presidents of the IMF and World Bank, and thousands of CEOs and C-Suite leaders including Peter Drucker, Warren Buffett, Colin Powell, Rose Perot, and Fred Smith. He reported from G-7 Summits, World Bank annual meetings, and U.S. political conventions.

Foust made upwards of 200 TV and radio appearances on networks including CNNCNN InternationalBBC World NewsBBC TVCNBCMSNBCC-SpanFox Business NewsPBS’s News Hour with Jim Lehrer and was a regular on PBS’s This Week in Business with Economist Editor-in-Chief Zanny Minton Beddoes and ex-Fortune (and now Yahoo Finance) Editor Andy Serwer

Some of his BusinessWeek articles were assigned reading for courses taught by Harvard professors Michael Porter and Michael Jensen and were cited in textbooks and books including Irrational Exuberance by Robert Shiller. He received the prestigious Gerald R. Loeb Award, the highest honor in business journalism, in 1998 for his ground-breaking cover story in BusinessWeek on the Federal Reserve’s monetary policy and was a Loeb co-finalist with BusinessWeek colleagues in ’89 and ’93.

CORPORATE STRATEGIST. As the head of executive communications for UPS,  Dean used storytelling to successfully reposition UPS from a perceived victim of technological disruptions to a disruptor itself. The narrative: that through its investments in AI, drones, and autonomous vehicles, UPS could help customers “future-proof” their supply chains — and businesses. He also built a thought leadership campaign around the company’s transformation initiative that created a sell-in opportunity with the C-Suites of customers

As head of executive communications for UPS, Foust created the messaging platforms that successfully repositioned UPS from a perceived victim of technological disruptions to a disruptor itself. The narrative: that through its investments in AI, drones, and autonomous vehicles, UPS helped customers “future-proof” their supply chains and businesses. The company’s CEO and senior executives delivered this narrative at major events including the World Economic Forum in Davos, the APAC CEO Summit, Mobile World Congress, the Fortune Global Forum, the CECP CEO Investor Conference, the Consumer Electronics Show, Europe’s Web Summit, and The Economist‘s Year Ahead conference.

Foust and his UPS team created a thought leadership blog, Longitudes, which was named the world’s best corporate blog in the prestigious W3 global awards; launched a corporate podcast that ranked in top 20% on Apple iTunes; and created a corporate video that won Bronze at The New York Festivals of Film and TV. In 2018, he received The Cicero Award, the highest honor in speechwriting, for Best Investor Presentation for his CEO’s scripted keynote at the 2017 UPS Investor Conference on Wall Street.

Foust secured inclusion in LinkedIn’s Influencer program for UPS’s CEO David Abney, whose following grew from 2,000 to 286,000, vaulting him to #12 on Brunswick Group’s Most Connected CEO rankings — ahead of the CEOs of Disney, Starbucks, P&G, and Johnson & Johnson.

During his 23 years as a writer, editor and bureau chief for BusinessWeek magazine, Foust interviewed two U.S. Presidents, cabinet secretaries, Federal Reserve Chairman Alan Greenspan (bi-monthly for five years), the presidents of the IMF and World Bank, and thousands of CEOs and C-Suite leaders including Peter DruckerWarren BuffettColin PowellRoss Perot, and Fred Smith. He reported from G-7 Summits, World Bank annual meetings, and U.S. political conventions.

 

Using his proprietary coaching program, called The New Language of Leadership, Foust helps executives become better communicators by incorporating the latest research in neuroscience and psychology with classic rhetoric.

His programs cover every facet of leadership communications — everything from Public Affairs, PR, and Employee Communications to Sales, Marketing and Investor Relations.

Foust learned the art of storytelling as a business journalist, a communications executive supporting two CEOs at a Fortune 40 company, and the head of strategic communications for a European management consultancy.

At head of executive communications for UPS, Foust created the messaging platforms that successfully repositioned UPS from a perceived victim of technological disruptions to a disruptor itself. The narrative: that through its investments in AI, drones, and autonomy, UPS helps customers “future-proof” their supply chains — and businesses. The company’s CEO and senior executives delivered this narrative at major events including the World Economic Forum in Davos, the APAC CEO SummitMobile World Congress, the Fortune Global Forum, the CECP CEO Investor Conference, the Consumer Electronics Show, Europe’s Web Summit, and The Economist’s Year Ahead conference.

Foust and his UPS team created a thought leadership blog, Longitudes, which was named the world’s best corporate blog in the prestigious W3 global awards; launched a corporate podcast that ranked in top 20% on Apple iTunes; and commissioned a corporate video that won Bronze at The New York Festivals of Film and TV. In 2018, he received The Cicero Award, the highest honor in speechwriting, for Best Investor Presentation for his CEO’s scripted keynote at the 2017 UPS Investor Conference on Wall Street.

Foust secured inclusion in LinkedIn’s Influencer program for UPS’s CEO David Abney, whose following grew from 2,000 to 286,000, vaulting him to #12 on Brunswick Group’s Most Connected CEO rankings — ahead of the CEOs of Disney, Starbucks, P&G, and Johnson & Johnson.

During his 23 years as a writer, editor and bureau chief for BusinessWeek magazine, Foust interviewed two current and former U.S. Presidents, multiple cabinet secretaries, Federal Reserve Chairman Alan Greenspan (bi-monthly for five years), the presidents of the IMF and World Bank, and thousands of CEOs and C-Suite leaders including Peter DruckerWarren BuffettColin PowellRoss Perot, and Fred Smith. He reported from G-7 Summits, World Bank annual meetings, and U.S. political conventions.

Foust made upwards of 200 TV and radio appearances on networks including CNNCNN InternationalBBC World NewsBBC TVCNBCMSNBCC-SpanFox Business NewsPBS’s News Hour with Jim Lehrer and was a regular on PBS’s This Week in Business with Economist Editor-in-Chief Zanny Minton Beddoes and ex-Fortune (and now Yahoo Finance) Editor Andy Serwer.

Some of his BusinessWeek articles were assigned reading for courses taught by Harvard professors Michael Porter and Michael Jensen and were cited in textbooks and books including Irrational Exuberance by Robert Shiller. He received the prestigious Gerald R. Loeb Award, the highest honor in business journalism, in 1989 for his ground-breaking cover story in BusinessWeek on the Federal Reserve’s monetary policy and was a Loeb co-finalist with BusinessWeek colleagues in ’89 and ’93.