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MASTER THE ART & SCIENCE OF LEADERSHIP COMMUNICATIONS

ADVANCED LEADERSHIP COMMUNICATIONS WORKSHOPS

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Providing communications support to leaders is a high-wire act.


Whether writing a speech, social media post, or talking points for a media interview or Town Hall, there’s no margin for error. Get a fact wrong and you lose trust. Fail to “find their voice” and they freeze you out of assignments. But if the risks are measurable, the rewards are immeasurable. When leaders and their support teams are the same page, they create more than beautiful music. They create business value.


Our group workshops and 1:1 mentoring teach communications staffers — or whole teams — how to perform at a higher level. By investing in your development, you’ll become a trusted adviser to the leaders you support.

WHY YOU CAN TRUST US

As the long-time head of Executive & Strategic Communications for UPS, Dean Foust created one of the most talked-about Leadership Communications programs in Corporate America. “If anyone is doing anything more interesting in executive communications these days than UPS’s Dean Foust, I want to know about it,” David Murray, president of the Professional Speechwriters Association, wrote back in 2014.

At UPS, Dean launched a leadership coaching program that put more than 400 top executives through presentation and media training. Today, Dean draws from his 35+ years of experience in business journalism, corporate communications, university teaching, and leadership coaching to help others become true Leadership Communications pros.

HOW WE WORK

We offer highly customized group workshops and 1:1 mentoring for communications

professionals who want to raise their game as they support the leadership of their organization.

Our group instruction is structured as either full- or two-day workshops in person, or as a series of two-hour virtual sessions by Zoom, Our programs are highly customized to each client’s needs, which includes structuring training that covers the full curricum, a subset, or an individual training module.

Our workshop curriculum consists of a mix of lectures, class discussions, interactive exercises, and quizzes that incorporate the latest thinking in neuroscience, psychology, and rhetoric.

Our 1:1 mentoring is customized to each client’s needs and schedule but is often structured as a series of one-hour sessions and shorter checkins as warranted.

WHAT YOU WILL LEARN

You’ll learn skills you can apply right away, including how to:

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WHO OUR TRAINING IS FOR

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POST–TRAINING
BENEFITS

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WORKSHOP MODULES

THE ZEN OF LEADERSHIP COMMUNICATIONS

CREATING A THOUGHT LEADERSHIP PLATFORM

MESSAGE AND CONTENT CREATION

SPEECHWRITING & EVENT SUPPORT

SOCIAL MEDIA

PRESENTATION SUPPORT

NOTE: We work with clients in advance to understand their objectives, and then draw from the modules
above to create a highly personalized workshop that meets their unique needs.

MEET THE COACH

Dean Foust is an award-winning communications executive who helps CEOs, senior executives — and the companies they lead — become world-class communicators.

He has provided media coaching for executives who appeared on CNN, CNBC, and Euronews; who were profiled or quoted in The New York Times, Bloomberg BusinessWeek, and Fast Company; and whose expert articles were published in The Financial Times, and the Harvard Business Review.

Foust brings a unique combination of media and business experience that few other consultants can match. During his 23 years as a writer, editor and bureau chief for BusinessWeek magazine, Dean interviewed two U.S. Presidents, Federal Reserve Chairman Alan Greenspan (bi-monthly for five years), and thousands of CEOs and C-Suite leaders including Peter Drucker, Warren Buffett, Colin Powell, and Ross Perot.

Dean made upwards of 200 TV and radio appearances on networks including CNN, CNN International, BBC World News, BBC TV, CNBC, MSNBC, C-SPAN, Fox Business News, PBS’s News Hour with Jim Lehrer and was a regular on PBS’s This Week in Business roundtable discussion show with Economist Editor-in-Chief Zanny Minton Beddoes and Fortune magazine Editor Andy Serwer.

As the head of executive communications for UPS, Dean created the messaging platforms that successfully repositioned UPS from a perceived victim of chnological disruptions to a disruptor itself. The narrative: that through its investments in AI,  drones, and autonomous vehicles, UPS helped customers “future-proof” their supply chains — and businesses.

The company’s CEO and senior executives delivered this narrative on CNN, CNBC, Bloomberg TV, CGTN (China), and other leading broadcast networks. Dean also supported UPS executives with this narrative as they spoke and gave media interviews at the World Economic Forum in Davos, the APAC CEO Summit, Mobile World Congress Americas, the Fortune Global Forum, the CECP CEO Investor Conference, the Consumer Electronics Show, Europe’s Web Summit, and The Economist’s Year Ahead event.